RUTOZ is a perfume and personal care company that produces specialty fragrances. The brand strives to show the whole story through its fragrance, reflecting the relationship between the present and the past. Logo font was designed from scratch. The lines and curves of each letter take us back to the past, while maintaining a connection to the present with simple and modern letters., The brand identity has a sophisticated, discreet and elegant style. The emphasis is on outstanding simplicity, where every detail is thought out and items arranged to the smallest detail so that the future buyer can feel the charm and uniqueness of the brand, as well as feel the love and care with which each product is created.​